I recently collaborated with the fabulous SmartGlamour, a clothing line completely dedicated to women feeling good in their bodies. As if these awesome gals aren't doing enough great stuff to change the way women view themselves, SG is onto their newest venture. They launched an educational campaign called #MeasureMeBeautiful (www.measuremebeautiful.com) which is aimed at increasing awareness about the benefits and importance of knowing one's measurements, accepting them, and eventually - loving them.
This weekend, SmartGlamour will be hosting pop up events (August 16th and 17th) in NYC parks where they'll give out free tanks with the MMB logo on the front and slots on the back where women fill in their measurements. They'll also be showing women how to properly measure themselves.
If you haven't caught on to the Instagram campaign, just take a peek at the below, and see how women are celebrating their measurements!
So, my friends, go and give your body some love - check out #MeasureMeBeautiful this weekend in NYC!
xo
SJB
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