Monday, August 4, 2014

SmartGlamour: Changing the Fashion Game, One Body-Positive Piece at a Time

Shot in Puerto Rico, wearing the SmartGlamour Meredith Wrap Dress in Black, Ring: Lulu Frost // Shoes: BCBG Generation // Earrings: Bijuju // Sunnies: Urban Outfitters 

When you meet someone who is totally changing the game, you just know it.

I met Mallorie Carrington a few months ago, the old-fashioned way -- on ye olde Twitter. I noticed she was being featured in one of my favorite body-positive publications, GirlTalkHQ, for her "Clothing Line Dedicated To Being Woman Forward, Not Fashion Forward."I use models of all shapes, sizes, and ethnicity – and there is no retouching on any girl. We will never use airbrushing to edit our girls or our clothing," Mallorie told GirlTalkHQ.

A former model herself, Mallorie felt there was a need for clothing that wasn't defined by size. So she started SmartGlamour, a line of clothing completely dedicated to women feeling good in their bodies. Every piece of clothing is handmade in New York, and ranges from sizes XXS to 3X. SmartGlamour has three main very broad goals: to empower women through clothing and help them on a road to body acceptance, to make good quality clothing that is sold at affordable prices, and to cut away at women on women hate that stems from insecurity and the belief that beauty and brains can not go hand in hand. I've been fortunate to work as a supporter of the body-positive/no-Photoshop movement first-hand, most recently modeling for Verily Magazine. We here at JSJ are in full support of loving your body, and believe confidence shouldn't be defined by a size chart. Working with Mallorie and the SmartGlamour was a real collaboration dream come true!

SmartGlamour toasts a personalized shopping experience, enabling every fashionista to custom create their look. You can choose to add-on options such as: hem length, waistband height, and custom garment measurements tailored to the exact size and fit you want. The SG website shares words of encouragement for those who may be feeling the negative stigmas attached to fashion, style, and taking care of your appearance: "the next time you need a basic fashion staple, have a bad shopping experience because you feel defined by size, you feel shamed by other women or society, or you have a difficult time finding pieces that fit correctly without alterations – shop here instead." 

Mallorie was kind enough to offer to make a dress specifically for moi, The Meredith Wrap Dress. Of course, I chose black (could you have GUESSED?). So today, my lovely readers, I am sharing the gift made for JustSaraJane. And I'm not talking just about the dress. It's a gift that a brand is truly working to change public thinking on body positivity, and encourage women to use fashion as an empowerment and confidence tool.

I'll leave you today with this fantastic quote on the SG website. "We are all born different – embrace that. Own your body – and dress it accordingly."

I want to shout this from the rooftops. Who's with me?


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